ReelSEO
ReelSEO.com is a first-of-its-kind website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing, video SEO, video search, and video advertising. Our expert columnists research and analyze the latest options, offerings and trends in an effort to guide internet marketers and business owners towards best practices and online video services that suit their needs. Articles include tutorials, tips, commentary, interviews, conference coverage and news about the rapidly evolving world of online video.
Updated: 1 hour 50 min ago
YouTube Updates Mobile Site To Be Faster, Feature-Rich, & HTML5 Friendly
YouTube has unveiled a new version of their mobile site, and the changes are pretty significant. The new mobile site is faster, more touch-friendly, more HTML5-friendly, and it has a lot of new features. YouTube claims to serve 100 million video playbacks per day to mobile devices, which is an alarmingly high number. I can’t [...]
Categories: Video Articles
Hollywood Directors Team With YouTube To Launch Historic YouTube Film Experiment
Everyone wants to leverage YouTube, and the professional film community is no different. We’ve seen unknown directors land big Hollywood gigs because of a video they uploaded. We’ve seen major film studios reap the benefits and word of mouth for new releases by adding the latest and greatest movie trailers to the video portal. But [...]
Categories: Video Articles
Strange Google Search Results Spotted – Reminder To Add Video To Google Places
Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim. The results are clearly part of a testing phase, as not all users are seeing the same thing. But the changes are huge and could have rippling impact for all kinds of businesses. Apparently [...]
Categories: Video Articles
YouTube Allows Users To Appeal Community Guideline Strikes
YouTube is trying to make their appeals process easier for members by adding features to the account interface. In the world of YouTube, when you upload a video that ultimately ends up flagged as a violation of the Community Guidelines, your account receives a strike. Get too many strikes… and you’re out. As with most [...]
Categories: Video Articles
Things to Consider When Buying Online Video Advertising
Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment? Watch this week’s New Media Minute for best practices and tips to follow. Best Practices and Tips for Brands and [...]
Categories: Video Articles
Viral Video Round Up – Humble Stars, At-Ats, & Rapping Monkeys
Welcome back to our weekly Viral Video Round Up series, where I pick some of my favorite viral videos from the past week or so and attempt to figure out what it is that made them so popular. The hope is that we can, as video creators and marketers, gain a better understanding of the [...]
Categories: Video Articles
YouTube Ready – Seal Of Approval For Trusted Video Captioning
YouTube is clearly very high on video captioning. They’ve continued over the last few years to roll out and refine services for captioning—including an auto captioning service we wrote about back in March. And now they’ve created a badge of sorts for the various vendors that sell captioning services to video creators. YouTube Ready is [...]
Categories: Video Articles
The Case For Online Video & Why You Should Get Involved
At ReelSEO, we love video. We love making it, watching it, marketing it, and writing about it. And we have all kinds of readers. Some are polished experts that—quite frankly—sometimes know more than we do about a particular aspect of online video. Some are intermediate users, who create and market a lot of video but [...]
Categories: Video Articles
Chrome “FastBall” – Awesome New Interactive YouTube Game
YouTube has launched a new “video” today to celebrate and advertise the Chrome browser, which recently became the third-most-popular browser in the United States. One of the reasons it’s so popular is its speed, and this video attempts to celebrate that attribute. The piece is called “Chrome FastBall.“ It’s really more of a game than [...]
Categories: Video Articles
YouTube’s 6 Reasons Why HTML5 Won’t Replace Flash, Yet
YouTube agreed with us on several points lately. We’re not sure if they knew they were doing it or not but they have. The main point is that while HTML 5 is cool and has a lot of potential, it’s not going to replace Flash very soon. GooTube has already been hard at work porting [...]
Categories: Video Articles
YouTube to Roll Out Skippable Video Ads – Quality Ads to Follow
Pre-roll ads for online video are among the least popular with users, because they have no choice but to wait for the ad to finish before they’re able to see the content they came for. Often times the pre-roll ad is longer than the actual video itself, which only adds to the frustration. Now YouTube [...]
Categories: Video Articles
Optimizing Online Video for ROI – Making Video Accountable
The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that video is an important medium for highlighting the features of [...]
Categories: Video Articles
Metacafe Survey Suggests Short-Form Professional Video Content Still Rules
Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you’ll be happy to know that online video is still very popular, especially with young people. Phew. I was getting worried there. But seriously, some of the findings are very interesting and worth discussion—you can [...]
Categories: Video Articles
Tips for Developing a Successful iPad App
Want to make money and grow audiences with an iPad app? Then learn the secrets to iPad app success! In this week’s New Media Minute, I share key takeaways and best practices for brands, marketers and content creators who want to make compelling iPad apps. Tags: iPad, New Media Minute
Categories: Video Articles
Friendly Music Service Lets YouTubers Buy Licensed Songs For Use in Video
One of the most common ways that YouTube users violate copyright laws is by using unlicensed background music in their video. Unfortunately, this act also tends to get videos pulled, after copyright holders are alerted to the infringement via YouTube’s Content ID service. And to be fair, a lot of users are just flat-out ignorant [...]
Categories: Video Articles
WebM Browsers and Media Players – Ready, Set, Watch WebM VP8
You all know you want to know how to do stuff and we the Reel Masters are back with a new how-to round up. This time we’re going to show you how to watch WebM/VP8 encoded video. Really, it’s all in the software. What you need is either a video player or web browser that [...]
Categories: Video Articles
UStream Not Worried By Prospect Of YouTube Live Video Service
UStream co-founder and CEO, John Ham, sat down and talked with TechCrunch’s Jason Kinkaid recently to discuss the future of live streaming video on the web—and the looming prospect of YouTube jumping into that arena. It’s a pretty interesting read, and I suggest you check it out. What I come away with from this article [...]
Categories: Video Articles
OK Go vs. Animal – Too Much Awesomeness In One Video
So the Webby Awards were a week or so ago, and two of my favorite viral video creators faced off in an epic staring contest. OK Go versus Animal from the Muppets. Two of the top creators of viral smash hits in a staring contest—the video of which will itself become a viral smash hit. [...]
Categories: Video Articles
White-Hat Video SEO = Good Old-Fashioned Hard Work
In every area of the economy with potential lies the Madoff’s of this world. You don’t have to go far to find the “get rich quick” schemes peppered all over the internet- preaching the panacea of money making if only you send a $12 refundable deposit to receive 14 hours of cds, combined with the [...]
Categories: Video Articles
Viral Video Round Up – Mash Ups, iPhone 4, & Batman
Following hot on the heels of the latest Viral Video Nostradamus—where I foolishly aim to predict viral video hits—comes the converse of that concept: the Viral Video Round Up—where I attempt to reverse engineer how some recent video successes managed to go viral. Let’s dig in: iPhone Issue By now I’m sure you’re aware of [...]
Categories: Video Articles
