ReelSEO
ReelSEO.com is a first-of-its-kind website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing, video SEO, video search, and video advertising. Our expert columnists research and analyze the latest options, offerings and trends in an effort to guide internet marketers and business owners towards best practices and online video services that suit their needs. Articles include tutorials, tips, commentary, interviews, conference coverage and news about the rapidly evolving world of online video.
Updated: 57 sec ago
TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising
I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform. You may have read it. And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad network. There were no screenshots. There were no detailed explanations [...]
Categories: Video Articles
Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu
comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers. Among the changes is the fact that they are now ranking video ad networks by video ads viewed and not potential reach like they had been. [...]
Categories: Video Articles
90% of TV Shows Were Freely Available Online Last Season
According to recent research by Clicker, that’s the fact of the matter. 90% of 2009-2010 broadcast TV was on Internet. It makes me wonder what the other 10% was and if they include places like PBS and C-SPAN.Would you believe that 50% of episodes from the season were online within 24 hours of original air [...]
Categories: Video Articles
Google Launches Official Reference Guide For Video Sitemaps
Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps. Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps. Today, Im excited to tell you that Google has announced a [...]
Categories: Video Articles
Online Video Marketing Basics: Part 2 – Choosing A Video Style
This is Part 2 of our ongoing series entitled Online Video Marketing Basics. You may wish to first read Part 1, which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid reasons. We threw a bunch of statistics and graphs at [...]
Categories: Video Articles
YouTube Would Like To Help You Get Smarter This Summer
Educational videos are on the rise on YouTube, both in number of uploads and number of views. YouTube says that since October 2009 there’s been a jump of 77% in educational channels and a jump of 89% in total videos on the educational platform. That’s pretty impressive, actually. So they’re taking some time to create [...]
Categories: Video Articles
Old Spice Man Takes All Internet Marketers To School
If you were browsing YouTube yesterday, you probably noticed some lag. You might have even noticed some scary-looking (and Google-branded) 503 errors like I did. Well, YouTube has officially acknowledged the issue and says they’re working on it. They didn’t say what it was, of course, but they did rule out one suspected reason: Old [...]
Categories: Video Articles
Hulu Plus Preview Hits US Sony Playstation 3, Users Must Pay Twice to View
In a glorious and unabashed cash grab, Sony and Hulu have teamed up to yank a lot of your hard earned cash out of your wallets and into their overflowing vaults thanks to the Hulu Plus preview that became available to some US Playstation 3 owners today. So for those not in the gaming know…Sony [...]
Categories: Video Articles
Vimeo Announces Creative Commons Licensing – But Are Users’ Hands Tied?
Video hosting platform Vimeo yesterday announced on its blog its support for Creative Commons licensing, providing its members a more precise control over where and how others can use their own videos. But restrictions persist with how members can feature other rights-owners videos and other original works on Vimeo, even if they have the same clearances that Creative Commons provides.
Categories: Video Articles
Free Webinar – Dive Into HTML5, Video Learn from the Masters
By now everyone knows that HTML5 will have a <video> tag built into it allowing you to place video online without the need for an external player. But ReelSEO has scored a major win and put together two major powers in the online video player arena, Jeroen “JW” Wijering and the Opera browser’s HTML5 video [...]
Categories: Video Articles
Online Video Gets Free Analytics from TubeMogul with InPlay
Wherein Chris describes himself as a flappy head and gives you the scoop on TubeMogul's now-free-to-use video analytics package, InPlay.
Categories: Video Articles
Web Video Advertising and Brand Integration – What Works & What Doesn’t
Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view on why he believes pre-rolls are a smarter and more [...]
Categories: Video Articles
Legal Issues With Online Video For Business – Understanding The Basics
ReelSEO's Grant Crowell interviews Daliah Saper, Intellectual Property and Internet Law attorney, to provide an basic introduction for businesses and other professionals with understanding legal issues with online video.
Categories: Video Articles
TwitVid Launches Mysterious New Social Video Ad Platform
You want to know what I love? When companies announce new video-related products or services. Seriously… I’m a video nut, and I get excited about new things. Want to know what I hate? When new products or services are announced, but not remotely explained. Such is the case today. TwitVid has announced a new ad [...]
Categories: Video Articles
YouTube’s Ponies Up $5 Million To Help Partners Produce Better Videos
YouTube has a lot to say this week. First they announced a new mobile version of their site—and it rocks. Then they officially released Leanback into the wild—it’s also very cool. Now they’ve announced a new grant program designed to help members of the Partner program make better and better videos. It’s called YouTube Partner [...]
Categories: Video Articles
Viral Video Lessons Round Up – Yoda, Street Art & Wheat Thins
This weekly Viral Video Round Up series is intended to accomplish a few different tasks: point out viral successes, reverse engineer them to ascertain what elements helped push them over the top, and have a little fun. I feel very confident that this week’s edition achieves all three goals. Because most of you come for [...]
Categories: Video Articles
The Majority of Web Video Viewers Have No Problem with Ads
Hallelujah, right? I mean, that’s part of what we’re all doing here at ReelSEO, video online for advertising and marketing. So it’s good to know that our target demographics aren’t angry about it. Our erstwhile pals over at eMarketer (I’m not really sure if we’re pals or not, but I like to think so) did [...]
Categories: Video Articles
In-Depth Look At YouTube Closed Captions, SEO and YouTube Indexing
A few weeks back, I mentioned that YouTube and Google were indexing YouTube’s closed captions and subtitles. In fact, YES – both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show you why you should be taking advantage of YouTube’s closed [...]
Categories: Video Articles
YouTube Launches Leanback – A Mouse-Free Interface For Internet-Ready Television
I wrote back in May about YouTube’s announced Leanback interface—designed to help you seamlessly shift to watching YouTube content on your television. It was a relatively detail-free announcement, as I recall, but on the heels of the Google TV notice, it was definitely intriguing. Well, today the intrigue ends. YouTube has officially launched Leanback, and [...]
Categories: Video Articles
May 2010 Online Video Advertising Insights & Viewing Breakdown – ScanScout
Another month has come and gone and ScanScout has put out its report on the state of online video for May 2010. The report continues to provide some valuable information for those serving up videos as well as video advertising.In the US California topped the locations for most videos watch followed by (in no real [...]
Categories: Video Articles
