ReelSEO
ReelSEO.com is a first-of-its-kind website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing, video SEO, video search, and video advertising. Our expert columnists research and analyze the latest options, offerings and trends in an effort to guide internet marketers and business owners towards best practices and online video services that suit their needs. Articles include tutorials, tips, commentary, interviews, conference coverage and news about the rapidly evolving world of online video.
Updated: 1 hour 55 min ago
New Blip.tv Pre-Roll Video Ads Offer Downloads On Xbox 360
Blip.tv have taken interactive pre-roll ads to a whole new level in their bid to help Wieden & Kennedy get NCAA Football 11 in the public gamer consciousness. They created a click-to-download pre-roll mechanism that set the demo to download on the Xbox 360 console.The Click-to-download mechanic takes some extra steps out of the process [...]
Categories: Video Articles
Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional?
Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production. And in online video production, there are really only two choices: self-produce, or hire a professional. This third edition of our Online [...]
Categories: Video Articles
Changes in How Video Will Get to Online Viewers
eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users’ comfort with online video.It used to be that computer monitors weren’t all that large, [...]
Categories: Video Articles
Microsoft Researches Three Screen Strategies for Marketing
“…one screen to rule them all and in the market bind them.” Well OK Tolkien said ring and not screen and he was talking about evil and we’re talking about video and marketing. There’s a difference right? Let’s face it, many of us are multi-screen users – TV, computer, mobile. Well, Microsoft just released a [...]
Categories: Video Articles
YouTube Adds New HTML5 iframe Embed Code, Doesn’t Work on iPhone
On Thursday the YouTube blog popped up some new embed code. This time round they’re giving us some <iframe> code so you can offer up both HTML 5 and Flash in one quick embed. That’s pretty cool.The new iframe is a quick bit of code that has the standard attributes (see below). Then, depending on [...]
Categories: Video Articles
Viral Video Lessons Round Up: Parodies, Pranks, and Fortunate Timing
I had to take last week off from the Viral Video Round Up series, because I was working on a pretty cool interview I hope to be able to share with you soon. But this week we’re back, with another week that’s just filled to the brim with viral successes. As always, the goal is [...]
Categories: Video Articles
Video Metrix 2.0 – comScore New Enhanced Video Statistics
comScore has updated their Video Metrix reports to include more information and insight. They’re calling it Video Metrix 2.0, but it still does the same basic things that it always has. Video Metrix 2.0 did get some expansion and enhancement including online video ad impression reporting (separately from content videos), incorporated comScore’s Unified Digital Measurement [...]
Categories: Video Articles
Video Less Pirated Online Than Music, Consumption Still Growing
Social networks are here to stay, so says a recent report from Interpret, the media and technology market research firm. Oh they also talked a lot about video and how people get it. In fact, they found that 12% more are streaming movies on the web, they also found that 5% more are doing the [...]
Categories: Video Articles
Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz?
The social media marketing efforts of the Old Spice Man are still reverberating throughout the Internet. You might say he’s a media darling, right? But there are some whispers out there that suggest the commercials have not been all that effective, despite their massive reach. Time Magazine, of all sources, is reporting that while the [...]
Categories: Video Articles
Netflix: App Coming to Sony PS3, Expanding to Canada
During Netflix’s latest financial report conference call, CEO Reed Hastings stated that there will be a major new Sony PS3 user interface, which will not require a disc. He stated that it would launch before their next report in October. Netflix has an exclusive agreement with Xbox 360 to supply content there via a native [...]
Categories: Video Articles
Optimized Video Delivers Success To E-Commerce Retailers
This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it onto a website and left it there – unoptimized, untagged [...]
Categories: Video Articles
PopScreen Unveils Viral Video Prediction Tool To The Public, Sort Of
PopScreen has officially launched their viral video prediction tool, which they’re calling “On Our Radar.” You may remember we wrote about this new feature back in June when we were afforded a sneak peak (thanks again, PopScreen!). Well, now it’s out in the wild for all to use… kind of. The home page design of [...]
Categories: Video Articles
How To Add Videos To Your Google Places Business Listing
A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information. And I took the opportunity to remind you that you can and should upload videos to your Google Places listing. Since [...]
Categories: Video Articles
Online Video, It’s Not Just About Advertising Anymore
Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it’s everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it’s not all about advertising anymore. The eMarketer article talks about how companies are still pouring [...]
Categories: Video Articles
The Video Value Chain & Video Advertising
I read an interesting article by Steve Smith over at MediaPost talking about online video advertising and marketing and he had some fancy charts in it from the OMMA Ad Nets show as well as some interesting information. First up is a chart from GCA Savvian VP Josh Wepman that shows the video ‘supply chain’ [...]
Categories: Video Articles
What Does A Viral Video Cost And How Do You Make One?
When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are “how much do online videos or viral videos cost?” and “what are the steps involved?” Pricing can vary depending on quite a few factors and there really is no set standard so I’ll start by going over the [...]
Categories: Video Articles
Dive Into HTML5 Video – Free Webinar Tomorrow, Space Is Limited
Tomorrow, Wednesday July 21st at 11am Pacific time, we will be holding a FREE webinar titled, “Dive into HTML5 Video.” This webinar will offer you the unique opportunity to learn about HTML5 video from true experts on the subject, Jeroen “JW” Wijering, creator of the JW Player and the Opera’s HTML5 video core developer, Philip [...]
Categories: Video Articles
Key Metrics for Successful Web Video Advertising Campaigns
Brand advertisers are increasingly asking Web sites and publishers to conduct “intent-to-purchase” studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman talks to us in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns. Tags: Break, Daisy Whitney, media, [...]
Categories: Video Articles
Viral Video Marketing with Dilbert
You know your computer technology-focused industry is uber-popular when it makes the frames of Dilbert. And so, we now have proof that viral is the way to go. Right Dogbert? In the strip published yesterday, Dilbert is asked to approve a viral video marketing project. I have long admired Scott Adams cynical view of the [...]
Categories: Video Articles
TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising
I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform. You may have read it. And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad network. There were no screenshots. There were no detailed explanations [...]
Categories: Video Articles
