ReelSEO
ReelSEO.com is a first-of-its-kind website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing, video SEO, video search, and video advertising. Our expert columnists research and analyze the latest options, offerings and trends in an effort to guide internet marketers and business owners towards best practices and online video services that suit their needs. Articles include tutorials, tips, commentary, interviews, conference coverage and news about the rapidly evolving world of online video.
Updated: 2 hours 3 min ago
Selling Your Business Culture With Web Video – The Zappos Experience
I interviewed Zappos.com’s Video Product Manager, Laurie Williams, who shares with me how her company Zappos is harnessing their “quirky” company culture to feature both staff and fans in online videos; and using personal engagement to sell their products, their brand, and their culture – for a groovy holistic video e-commerce experience. Zappos Product Videos [...]
Categories: Video Articles
YouTube 15 Minutes = Fame, Passion, Selectivity, Performance & Profitability?
Grant Crowell interviews digital media and television guru, Shelly Palmer, about YouTube's recent move to expand their upload limit to 15 minutes for non-partner users (from the previous 10-minute time limit). Shelly and I discuss what effect this may have on the quality of videos posted on YouTube, YouTube’s 15 minutes of fame contest, and how YouTube has helped to create “a world now where people are trying to be famous full-time.”
Categories: Video Articles
Automated E-Commerce Video: Balancing Production Time With Creative Control
Grant Crowell interviews REI’s Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.
Categories: Video Articles
ReelSEO Behind-the-Scenes: MDialog’s HTML5 Streaming And Dynamic Ad Insertion Service
mDialog recently announced their ability to deliver both streaming video as well as advertising to the Apple platforms (iPad and iPhone specifically). So I sat down with them for a long chat about how they are doing that and to check it out for myself. As I told Mark Lindsey from Social Radius, sometimes you [...]
Categories: Video Articles
Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song
I’ve wanted to interview Merton ever since his first Piano Improv Chatroulette video went supernova. Of course, everyone else wants to interview the viral star as well. The guy’s probably had a hundred media requests a month since then. Question: How do you get Merton’s attention so that your interview request stands out from the [...]
Categories: Video Articles
Microsoft, Yahoo!, Hulu To Let Users Choose Video Ads Via Asq
Having video viewers tell you which video ads they want to see, and don’t want to see is the new thing. Facebook has been using it for sometime with their own ads and now Microsoft, Yahoo!, and Hulu planning to do the same. Next month, the group of websites will begin to let viewers choose [...]
Categories: Video Articles
Virtual Goods Increase Real World Purchase Intent & Brand Awareness
Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year [...]
Categories: Video Articles
Video Viewing Duration Doubles At Veoh After Qlipso Acquisition
Qlipso has announced that it has integrated its multiuser content-sharing platform into Veoh.com. This has seemed to work on the video front as the duration of viewing has doubled. Qlipso purchased Veoh in Spring 2010. Since then, Veoh continues to draw strong usage among core and new users, with more than 12 million unique monthly [...]
Categories: Video Articles
Why You Should Care About Google’s Rumored Social Networking Service
Rumors have been swirling for ages that Google is secretly building their own social networking service. Even before that Tweet from Digg’s Kevin Rose got tongues wagging, many industry insiders had long suspected Google was looking to get more social. And their recent behavior sure points in that direction. For starters, they own Orkut, Brazil’s [...]
Categories: Video Articles
Going Viral For The Wrong Reasons
Sometimes a video goes viral for all the wrong reasons. Maybe it was intended for a smaller audience. And sometimes a video goes viral because the audience thinks it's bad while trying to be good.
Categories: Video Articles
Video-enhanced E-books Beginning To Gain Momentum
E-book readers are all the rage this year with probably dozens of new ones being unveiled by the end of the year. But e-books themselves have gone past the capabilities of even some of the most popular readers, they’re now incorporating video in enhanced versions.It’s an interesting use of video to say the least. This [...]
Categories: Video Articles
How To Create An In-House Video Commerce Program, With No Budget!?
Grant Crowell inteviews Jason Arend, PFI Western’s VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies’ multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)
Categories: Video Articles
Viral Video Lessons Round Up – Cats, Big Cats, & Video Game Songs
It’s Friday, which means I’ve got another batch of viral success stories to share with you from the week. As usual, there are far more great videos to learn from than I have room for in this column. But we’ve chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity.
Categories: Video Articles
5 Actions You Want Every One Of Your Video Viewers To Take
I read a fantastic article over at Visible Gains called Tuning Website Video For Higher Conversion – Part 1. It has some really great insight into how webmasters can help nudge users toward certain desired behaviors through different choices in video placement and style. The author points out that audience behaviors are varied, but offers [...]
Categories: Video Articles
YouTube’s Life In A Day Experiment Nets 80,000 User-Submitted Videos
The YouTube Life In A Day experiment appears to have gone very well, at least in terms of participation. You might remember the project, in which the video site partnered with Hollywood directors Ridley Scott and Kevin Macdonald to create a documentary film out of user-generated footage from YouTube. They specifically asked people to film [...]
Categories: Video Articles
Video Email Marketing Best Practices For E-Commerce – Video Email?
Grant Crowell covers the panel, "Integrating Video into Your Email Marketing Strategy," at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Learn from the industry experts on best practices for doing video in email marketing and integration of video into retail e-mails, and I tackle the big question: Is video in most email marketing programs really "video?"
Categories: Video Articles
Ecommerce Retailers Split On YouTube Usage = Opportunity
YouTube was originally designed to be user-generated-content-driven. But since it has become the second largest search engine (2008) on the planet, marketers, advertisers and broadcasters have flocked to it. Have the E-tailers followed suit or are they lagging behind? The potential for E-tailers to get their name out in the general consciousness has never been [...]
Categories: Video Articles
Mobile Video to Double Up, Reach $1.34B by 2014
Remember some time back when Mark talked about the expectation that mobile video consumption would see some 500% growth by 2013? That should be roughly 56 exabytes per month, can you put a price on that Twinkie? We can! eMarketer predicts that we’ll see a 30% growth in mobile video viewers this year and while [...]
Categories: Video Articles
E-Commerce Video Strategies With The Home Shopping Network
ReelSEO.com's Grant Crowell interview HSN.com’s (Home Shopping Network’s) Director of Digital Content Emery Skolfied, following his presentation at the Video Commerce Summit in Seattle titled, “How HSN advances its video commerce leadership.” Emery talks about HSN’s own patented technology for online video in retail e-commerce, tips based on their own experiences using video with customers, and challenges they ha overcome with better understanding customer behavior.
Categories: Video Articles
Stallone Blows Up YouTube, Shows Impressive Online Marketing Chops
Everyone’s embracing YouTube these days, from Tennessee gubernatorial candidates to accidental local news stars to car companies. And now even 80’s action star Sylvester Stallone has embraced YouTube, by destroying it. I love clever twists on YouTube marketing like this—particular this kind where the player isn’t a real YouTube player, and the entire page is [...]
Categories: Video Articles
