ReelSEO
ReelSEO.com is a first-of-its-kind website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing, video SEO, video search, and video advertising. Our expert columnists research and analyze the latest options, offerings and trends in an effort to guide internet marketers and business owners towards best practices and online video services that suit their needs. Articles include tutorials, tips, commentary, interviews, conference coverage and news about the rapidly evolving world of online video.
Updated: 1 hour 56 min ago
Real-Time, Dynamic Video Ads For Retail Advertisers
A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads. I thought I’d take a moment to talk about why I think this has tremendous potential.
Video Advertising = Motion = Engagement
One of the main reasons that video as an advertising medium is [...]
Categories: Video Articles
Video Online to Dominate Global IP Traffic by 2014, Says Cisco
CISCO, makers of really cool network things has this to say about online video: WOW that’s gonna be a lot of traffic! They’re expecting global IP traffic growth of over 30% per year carrying through 2014 with video leading the way well into the future and becoming the majority of all traffic.
CISCO is forecasting video [...]
Categories: Video Articles
Understanding Legal Issues with Copyrighted Music in Video
ReelSEO's Grant Crowell interviews Chicago’s high-profile “new media” attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people’s music in their own online video pieces, and for their own professional gain.
Categories: Video Articles
Common Sense Video Lessons For Businesses Courtesy Of The NFL
Sometimes the little guy can learn a lot by simply observing the bigger guy. That’s actually the fundamental logic behind my weekly Viral Video Round Up series, which attempts to find lessons in viral smash hits for the small business video marketer to think about. It’s human nature, really… to look at someone older, wiser, [...]
Categories: Video Articles
HTML5 Is Better Than Sliced Bread for Online Video Advertising!
A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don’t buy into all the hype surrounding everything and I’m too lazy to hop on all the bandwagons rolling by.
Here’s a quote from the Mediapost article [...]
Categories: Video Articles
13 Billion Videos on YouTube for 135.7 Million Viewers in April
My post last month about comScore’s metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I’m here again, this time hopefully my insightful commentary won’t bend time/space and make the entire article disappear again (which must be what happened last time).
Once again those purveyors of prolific [...]
Categories: Video Articles
7 Stupid & Petty Complaints Against YouTube
I love YouTube. I would love it even if I didn’t regularly consult or write about it. It’s a fantastic service that has made video-sharing dead simple—and has simultaneously revolutionized a lot of industries. It’s made adding video to your website free and easy while also removing the obstacle of bandwidth charges. Every day millions [...]
Categories: Video Articles
International Opportunities for Web Video Show Creators
Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the New Media Minute, I take a [...]
Categories: Video Articles
April 2010 Online Video Advertising Insights – Scanscout
ScanScout’s new monthly report returns with some expanded coverage this time round including top categories, peak viewing hours and a whole lot more.
NOTE: This article got eaten when I lost power at home. I’ve tried to recreate it in all its glory but it might be lacking somewhat.
The peak viewing hours for online video are [...]
Categories: Video Articles
Fakes, Toddler Heroes, & Glitches – Viral Video Round Up
If there’s a theme this week for the Viral Video Round Up, it’s this: Expect the unexpected. Nearly all the videos featured in this week’s study have an element of surprise to them. Some are just shocking. Some take a hard left turn half way through the video. But they all have unexpected moments, which [...]
Categories: Video Articles
YouTube Integrates Google Moderator Tool – Horribly
Now the power of all those “u suk” comments on YouTube can be harnessed and put to some use. Whether or not it will be good or evil remains to be seen. It’s a shame they couldn’t find a better way to incorporate it into the channel page though.
Let’s face it, YouTube is not known [...]
Categories: Video Articles
Intel Ponders WebM Hardware Acceleration for Atom Processors
I’ve mentioned this a couple times now and even tried to start a pool about when Intel would announce WebM support and if they’d do it before Apple. We all knew they would as Apple probably will just try to ignore it all or perhaps start a patent pool to ‘go after’ WebM and VP8.
Intel [...]
Categories: Video Articles
Google’s VP8 WebM and What it Means for You
Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used in Skype). Ever since the first rumors of this acquisition emerged, the online video community has speculated what this would mean for HTML5 video and its current issues around codec support. Last Wednesday, Google finally made the announcement [...]
Categories: Video Articles
How To Optimize YouTube Videos for Google News
On Monday (I know – sorry Im late on this), the Google News team put up a blog post titled, “Making your video news more discoverable: best practices for news publishers.” with some tips and best practices on how to optimize your YouTube videos to show up well in YouTube News and Google News.
To begin with, in [...]
Categories: Video Articles
Adify Creates VAST Video Ad Network
Heh, that’s one of my better titles right there. Plus, it’s extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.
Adify is pretty big stuff in the online advertising realm. One might even call them a titan. They are, if you’re not [...]
Categories: Video Articles
Comcast Announces Tunerfish, A Social Discovery Engine For TV… They Hope
Comcast is set to release their own social networking site for TV viewers. The service, named Tunerfish, will be launched in beta sometime in the next couple weeks, and aims to let users share with their friends and families what they are watching on television and online. Comcast is calling it a “social discovery engine [...]
Categories: Video Articles
E-Commerce Retailers Find Value in Online Video
Our pals at eMarketer (well not sure we’re exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.
According to the report, Video E-Commerce: Innovative Models Drive Sales, retailers know what consumers want and that is online video. [...]
Categories: Video Articles
Cord Cutting Begins, Internet Connected TV in Vogue?
A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week’s New Media Minute, I take a quick look into why consumers are going cable-free and what challenges this choice will [...]
Categories: Video Articles
SEO Basics For Video And Beyond – Part I – Keyword Research
We spend a ton of time on this site talking about video SEO. And with good reason. Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion. Video isn’t a [...]
Categories: Video Articles
A Professional Approach to Web Video – What Does a Video Producer Do?
Video is becoming ubiquitous in corporate marketing – being used for communication with both external and internal audiences. However, in an age of flip cams, low-cost editing software and tight budgets, many companies think they can easily produce video themselves and as a result, are not creating final products that are as impactful or professional [...]
Categories: Video Articles
