ReelSEO

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on.  In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues [...]

Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing. For more details, check out [...]

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO’s Mark Robertson shares his thoughts about the “YouTube cannibalization theory,” and offers some valuable tips for “hosted and posted” video strategies. Mark Robertson, Publisher of ReelSEO, was [...]

According to the Financial Times (free registration required), officials from Google and YouTube are in active negotiations with the major movie studios in Hollywood to develop a pay-per-view streaming movie service with a worldwide focus.  The films would be streaming—and not available for download—and would cost around $5 each. They would also include the very [...]

Cisco knows the future of the Internet. They should, they build a lot of its infrastructure with super fast networking appliances. So it should be no surprise that they know the future of the Internet is video and are making moves to be there in full force. In fact, this is a brilliant move for [...]

YouTube has rather quietly rolled out a new interface/design to the Browse section of the site, and it’s a pretty big improvement in my mind—but I’ve been known to complain about Browse before.  I usually spend a good chunk of time Thursday or Friday of every week browsing YouTube—trying to find good examples of viral [...]

Welcome back to another Viral Video Lessons Round Up, where we attempt to pick a few of the week’s hottest viral hits and figure out why people enjoyed them so much.  The hope is that by pulling this success stories apart to see what makes them tick, we’ll learn a bit more about this constantly-changing [...]

Howard Wen from ComputerWorld (US) writing at CIO.com gave a lengthy list of reasons why you can end your Flash Deathwatch pool. If you remember, a while back, Youtube also gave a list of reasons as well. It’s good to see people getting over the fervor and seeing the reality of the situation. As I [...]

YouTube, once just the second largest search engine has now snuck up and tapped Yahoo! on the shoulder, sneaking past them in the latest Internet Top Sites report. Maybe, they got a helping hand by their life partner, Google, who knows. Alexa.com is reporting that YouTube has nudged aside Google rival Yahoo! and taken the [...]

Today we get to find out a little bit more about how today’s marketers are employing video in their business, courtesy of a fascinating new study.  The study is from King Fish Media, Hubspot, and Junta 42, and you can see the full report here—there’s a quick registration process you need to complete before you’ll [...]

I just ran across this most interesting of items.  MPEG LA has announced that they will not charge royalties on Internet Video using the AVC/H.264 codec, when that video is free to end-users, for the lifetime of that license. This goes beyond the previous December 31, 2015 announcement.No royalties will be charged on freely available [...]

As I mentioned previously, Google is pushing hard to let people know that video sitemaps are the way to go when looking to get video into Google’s search results.  And I am happy to report to you that video sitemaps DO work for Vimeo videos. Greg Funk, Product Manager at YouTube/Google stated the following in [...]

Hot on the heels of our article about the highest-earning YouTube stars comes this story from NPR about Antoine Dodson.  Antoine Dodson, if you live in a cave, is the guy from Huntsville, Alabama, that has surged to fame via an interview with the local news.  After a break-in and attempted assault of his sister, [...]

Alright, so the title on this one is a bit misleading, but taking a precursory look at some recent researchpublished by Deloitte on behalf of the Media Guardian Edinburgh International Television Festival, which takes place 27-29 August 2010, would lead one to draw that conclusion. Let’s take a closer look at the numbers. The initial [...]

If you’re having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it’s all the rage.  Everyone’s doing it.  In just the past week we’ve seen two of the biggest viral hits of the entire year released, and both are leveraging extreme vulgarity for their rise [...]

I’ve been interested in the Star Wars: Uncut project ever since I heard about it last October.  The premise:  let fans pick their favorite 15-second scenes from the original Star Wars: A New Hope movie and re-film it—fan film style—and then stitch together everyone’s scenes to recreate the movie.  Sound ambitious?  It was.  Sound awesome?  [...]

I hate the terminology we associate with things. Words like epic, frenzy, legen….dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. The latest overly hyped phrase was used in reference to [...]

Tremor Media announced they're going to begin offering HTML5 support for their video ads, mainly focusing on the iPad and then other mobile platforms. Considering that they reach about 19% of the US population and show around 450 Million ads a month, it's a smart move.They are not the first video ad network to implement HTML5, nor will they be the last as many people begin to see some value in offering video ads to the iPs. That's not to say that there aren't ads available, Apple's own ad solution is coming soon as well.Tremor's iPad support will leave their HTML5 initiative and then they will focus on other platforms like the iPhone, Android, etc. The HTMl5 support will be offered via the Acudeo platform from Tremor...
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Listen to my podcast interview with attorneys Daliah Saper and Mark J. Rosenberg, as they weigh in on the legal case with YouTube and Carla Franklin that’s hit the mainstream media.  These cyber-attorneys address the big question of: Under what circumstances under should an Internet Service Provider should be required to unmask an anonymous user? [powerpress] The Carla Franklin Case - Background & Latest News The legal papers filed by Franklin’s attorney demand that Google, which YouTube owns, delivers the taunter‘s actual identity – the name, address, and phone number of these aliases, which are presumed to be traceable via th...
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For some time now, “moving to L.A. to break into the movie business” has been the clichéd pipe dream for most creative young Americans.  I live in Nashville, and I can tell you that a close second is “moving to Nashville to become a country music star.”  But the digital world may be changing all that.  In a few years’ time, the most common pipe dream might very well be “starting my own YouTube channel and making a six figure income,” if it's not already.A new study by TubeMogul—a leading video advertising and analytics platform—reveals that there are at least 10 YouTube stars making an annual income of $100,000 or greater.  The study covered t...
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