ReelSEO
ReelSEO.com is a first-of-its-kind website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing, video SEO, video search, and video advertising. Our expert columnists research and analyze the latest options, offerings and trends in an effort to guide internet marketers and business owners towards best practices and online video services that suit their needs. Articles include tutorials, tips, commentary, interviews, conference coverage and news about the rapidly evolving world of online video.
Updated: 1 hour 2 min ago
Google and ReelSEO Want You To Embrace Video SEO
Last month, I told you that Google is putting additional efforts into instructing publishers of the benefits of Google’s video sitemaps. It is nice to see that Google is also running some PPC ads to promote Video SEO. Since the start of ReelSEO, I’ve been a proponent of video sitemaps and I have always felt [...]
Categories: Video Articles
5 Crazy Things You Can Learn From 5min of Online Video
It’s the weekend and so we here at ReelSEO want to wind down and take it easy. Something came across our desk late Friday that talked about 5min.com and Answers.com teaming up. The deal is that 1,000 questions on Answers.com have been done up as videos. So I thought, what better way to relax than [...]
Categories: Video Articles
Dive Into HTML5 Video With The Masters – Webinar Replay Video
Last week, we held our second ReelSEO webinar event titled, “Dive Into HTML5 Video – Learn From The Masters.” The webinar was a great success and we had more than 1100 attendees join us for the first hour with more than 500 remaining online past the hour as we extended the Q&A session an additional [...]
Categories: Video Articles
Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, & Soccer Celebrations
It’s Friday, and that means it’s time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I’m looking forward to discussing them and breaking down what helped them get so popular. Without further ado, let’s begin: Viral Wedding Last year, around this time, we saw the JK [...]
Categories: Video Articles
The Growth and Future of Video in E-Commerce: Creativity Versus Psychology
I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for where the technology and human behavior around video will lead [...]
Categories: Video Articles
YouTube Increases Time Limits On Uploaded Videos To 15 Minutes
Mark and I are still putting the finishing touches on a video interview we hope to share very soon, and he noticed something interesting when uploading a test version to YouTube: The time limit has been increased. He was able to easily upload a 13-minute edit without any problems. A quick check of Google News [...]
Categories: Video Articles
Now Old Spice’s Sales Are Up – Make Up Your Minds Already
Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%. I called shenanigans on that conclusion in a post you can read here. Now this week there’s a rash of stories about how the Old Spice campaign is a success because it has increased sales. [...]
Categories: Video Articles
Kid Upset After Zoo Visit Going Viral, Should Be Made Zoo Spokesperson
We tend to write about video marketing, news, and tips. But every now and then it’s good to take a short break and just enjoy a fun video. And last night I stumbled upon a video that I just had to share. It had 8,000 views, having been uploaded on the 25th of this month. [...]
Categories: Video Articles
The Case AGAINST Viral Video For Business And E-Commerce
I interview Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce. Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather [...]
Categories: Video Articles
Online Video Impacts Top 50 Web Properties During June 2010
comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.While the travel sector scored highly, online games rose and teens jumped online with [...]
Categories: Video Articles
UFC Sues UStream & Justin.TV Over Live Streaming Copyright Infringement
Copyright infringement is still one of the biggest headaches that video hosting sites deal with on a regular basis–you might have heard about a long legal battle that YouTube spent millions to win. Most video portals, like YouTube, have gone to great lengths to demonstrate a willingness and ability to help fight copyright infringement by [...]
Categories: Video Articles
In-Depth Overview of InPlay Video Analytics
It’s not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us. InPlay offers you a good set of analytics, not only for your content but also [...]
Categories: Video Articles
Connecting Advertisers with Consumers Via Biased Video Recommendations
Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire clothing line production in blazing speed to meet what real [...]
Categories: Video Articles
Video SEO And PPC Strategies For E-Commerce Video Online
ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.
Categories: Video Articles
A Match Made in iPad Heaven – Starz And Penguin Launch Video-Enhanced iPad Book
Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of [...]
Categories: Video Articles
Viral Video Nostradamus – Bieber, Bears, & Actors – Will These Videos Go Viral?
It’s time again for another round of Viral Video Nostradamus, where I act like I can predict which brand new viral offerings will actually get popular. There are several sites now that are attempting to play the role of viral soothsayer, from Bitly.tv to the new PopScreen. They have all kinds of metrics and tools [...]
Categories: Video Articles
New Blip.tv Pre-Roll Video Ads Offer Downloads On Xbox 360
Blip.tv have taken interactive pre-roll ads to a whole new level in their bid to help Wieden & Kennedy get NCAA Football 11 in the public gamer consciousness. They created a click-to-download pre-roll mechanism that set the demo to download on the Xbox 360 console.The Click-to-download mechanic takes some extra steps out of the process [...]
Categories: Video Articles
Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional?
Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production. And in online video production, there are really only two choices: self-produce, or hire a professional. This third edition of our Online [...]
Categories: Video Articles
Changes in How Video Will Get to Online Viewers
eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users’ comfort with online video.It used to be that computer monitors weren’t all that large, [...]
Categories: Video Articles
Microsoft Researches Three Screen Strategies for Marketing
“…one screen to rule them all and in the market bind them.” Well OK Tolkien said ring and not screen and he was talking about evil and we’re talking about video and marketing. There’s a difference right? Let’s face it, many of us are multi-screen users – TV, computer, mobile. Well, Microsoft just released a [...]
Categories: Video Articles
