eMarketer Articles

Web users ages 18 to 35 spend nearly a quarter of viewing time online

B2Bs focus less on hits and followers, more on sales

No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]

Liking a brand is not necessarily an invitation to market

Nearly nine in 10 senior-level marketers consider coordination important

Digital natives adopt and adapt

72% of adults now on the SMS bandwagon

An estimated 77% of UK adults ages 16 and older, or 38.3 million people, use the internet regularly in 2010, according to recent data from the Office of National Statistics [...]

Speaker: Geoff Ramsey; CEO, eMarketer, Inc. What: Tips for Marketers–Reaching & Engaging the Elusive Millenial When: Thursday, September 30, 2010, 1 PM EST Join eMarketer CEO Geoff Ramsey to find out about: The [...]

Fiona Dias Executive Vice President, Strategy and Marketing GSI Commerce

More than a quarter of web users 65 and up now visiting social networks

Yesterday’s Apple event was music to the ears of statistics fans. In his usual fashion, Steve Jobs reeled off a long list of millions and billions related to the consumption [...]

Women aren’t the only ones staying in touch on Facebook

Upbeat picture for online despite continued economic uncertainty

The marketer-mom blogger love affair is getting stronger and stronger. Pioneered by companies such as Walmart, with its Elevenmoms program (now called Walmart Moms), marketers have realized that moms who [...]

Content convergence on the mobile platform will accelerate trends

Worried web users may forgo activities

Frank Badillo, vice president and senior retail economist at Kantar Retail specializes in analysis and forecasting of economic, retail and consumer trends. He contributes to Kantar’s retail intelligence platform and regularly [...]

A third screen that publishers and marketers cannot ignore

Betting on rising revenues as gaming goes social